If you had been looking for nude glosses for Black women everywhere without luck, that’s changing today thanks to Whippd Cosmetics.

Social media has a way of truly shocking us with its power. For Rachel Robins, the young beauty entrepreneur behind Whippd, that meant her products were highly coveted even before their launch. On June 27, Rachel took to Twitter to share a video of her upcoming launch, which featured a line of nude glosses for Black women. “I created 6 nude lip glosses made with black women in mind and I just want them to go viral! Twitter do your thing,” Rachel tweeted alongside a video montage that displayed the products, its names, and shades.

Before she even knew it, well, Twitter did its thing. Over 50,000 likes and 26,000 retweets later, her creamy nude glosses were known all around the social media platform and anticipation grew immensely — understandably so….

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